Ruapehu Snow Sports

The Job

Ruapehu Snow Sports gave us the task of rebranding and repositioning, to help them reconnect with a younger segment of their target market. At this same time, this presented a challenge in that any branding direction would have to accommodate their existing customer segements.

Over a few months we have redesigned the branding guidelines, created flyers, posters, membership cards, commercials and photography that can be used in future marketing communications.

In doing so, the company has seen a 200% increase in social media interaction, a huge jump in brand-recognition within North Island snowsports, and most importantly, increased program intakes.